First Impressions—Early Community Engagement Strategies for Project Approval
Early community engagement is essential for the success of renewable energy and transmission projects. It sets the stage for long-term relationships and lasting impressions of both the developer and the project. This panel will explore first-entry tactics and strategies to lay the foundation for success through early engagement. By incorporating meaningful outreach and sustained engagement with landowners, local officials and other stakeholders, developers can make a positive first impression and pave the way for project approval and community integration. Join us to learn best practices and innovative approaches to early community engagement that can set projects and the community up for success.
Lara Hamsher, MSC (Moderator)
Director of Stakeholder Relations, Impact and Sustainability
AES Clean Energy
Lara Hamsher is the Director of Stakeholder Relations, Impact, and Sustainability for AES’ Clean Energy Business.
Lara oversees a growing team of over 25 professionals, guiding AES' social and sustainability efforts for a substantial renewable portfolio – 8.6 GW of operating assets across 28 states and a 51 GW development pipeline. Her core purpose is to drive positive change, empower communities, and foster a sustainable future for our planet.
As a second-generation energy professional, Lara's dedication to this sector runs deep. After earning an undergraduate degree in Architecture & Urbanism from Smith College and spending initial years in design, she transitioned to the energy industry in 2014.
Lara's commitment to a sustainable future led her to the renewables industry in 2019, after receiving a Master of Science in Communications from Northwestern University. She began working in the renewables industry, leading Communications and Government Relations at sPower, and then joined AES in 2020. At AES, she has spearheaded the development of the Stakeholder Relations, Sustainability, and Impact team.
Lara's passion extends beyond her role at AES. A strong advocate for women in energy, she is a founding member of Women of AES Clean Energy and sits on the board of the Women's Energy Network Utah. Lara also serves on the board of the Public Affairs Council, is enrolled in the Public Affairs Institute, and serves as the vice-chair of American Clean Power’s Local Affairs Committee.